In Motion Topic: Sustainability Organisation: King County Metro Transit Location: Various neighbourhoods in King County, Washington (USA) Dates: 2003 to ongoing Website: www.kingcounty.gov/inmotion Contact: Carol Cooper Email: Carol.cooper@kingcounty.gov Telephone: +1 206 684 6766 Overview In Motion was developed by King County’s public transportation agency, Metro Transit. It applies community-based social marketing techniques to encourage residents to choose alternative modes of transportation instead of drive-alone travel (single occupancy car use). Research is conducted in each neighbourhood to ensure the programme’s messages are tailored to each community. Each programme lasts 10 to 16 weeks, and interventi

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