Increasing access to dental services Topic: Dentistry Organisation: NHS Kensington and Chelsea Location: Kensington and Chelsea (London) Dates: 2008 to 2010 Budget: £370,000 Website: www.kensingtonandchelsea.nhs.uk/your- health/your-health-services/dentists.aspx Contact: Louise Pinkney Email: louise.pinkney@lamertonswales.co.uk Telephone: 07947 645 543 Overview NHS Kensington and Chelsea (NHS KC) worked with social marketing consultancy Lamerton Swales on a project to increase self-referral rates to NHS dental services and improve overall oral health in under 18s and adults. Following a comprehensive phase of scoping research, the team identified the need to improve confidence in and the reputation of NHS dentistry i

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