EXEC UTIVE S UMMAR Y The Associated General Contractors of America (AGC) is the nation’s largest construction trade association whose members are comprised of general contractors, suppliers and service providers who are responsible for the majority of all commercial and industrial construction nationwide. In 2012, AGC put out a Request for Proposal (RFP) to explore the possibility of finding a new publisher for the association’s official magazine, Constructor. Constructor had been published by McGraw Hill since 2005 but was losing footing as a resource to the construction industry. This slipping from favor was shown in a readership survey from 2009 where less than 40 percent of AGC member respondents were “somewhat likely” to recommend the magazine to colleagues as a “worthwhile re

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