Improving reputation and perception of Newham schools London Borough of Newham The brief The London Borough of Newham have made significant progress in the education standards of Newham primary and secondary schools. They want to close the disparities that exist between perception and reality to ensure that primary care givers and residents of Newham are fully aware of the quality of Newham schools and the education they offer. Shift Learning was commissioned to conduct research into the drivers behind the current perceptions of education in Newham and to provide an integrated and effective communications and marketing plan addressing multiple stakeholders, ready for implementation in the 2013/2014 academic year. Our approach and methodology The intense 8-week project consisted of three ph

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