Improving debt collection effectiveness with an automated SMS The Finland-based Ferratum Group, a pioneer in mobile micro loans in Europe, offers pri- vate short-term accommodation loans. Ferratum’s customers can utilise digital media to apply for consumer loans in amounts varying from EUR 50 to EUR 2,000, with an average maturity of 33 days. Founded in 2005, the company offers its services in 24 countries, with offices in 18 countries. With more than 2 million registered users, the company’s revenue for 2013 was 58 million euro. www.ferratumgroup.com Challenges In order to ensure the level of continuous profit demanded by a financial institution of- fering micro loans over the phone and internet, Ferratum Group began working with VCC Live because it needed to shorten the time for de

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