CASE STUDY: Learn more at www.w-systems.com Initially founded as a private mint in 1964, The Franklin Mint now sells various collectibles, including coins, figurines, games, die-cast vehicles, and more. Improving Customer Interactions With Sugar The Franklin Mint franklinmint.com The Problem Due to using legacy software, the daily workflow of The Franklin Mint employees was less than ideal. Additionally, their customer communications were stored inside a shared email inbox, making it difficult to see who has been replied to and who hasn’t. To address these issues, The Franklin Mint wanted to overhaul their technology suite, starting with their CRM. “We started looking at doing an overall technology refresh, and part of that initiative was looking at a new CRM solution”, says Eug

Join for free to read