Improving Customer Experience Through Segmentation And Customer Insights
Improving Customer Experience Through Segmentation And Customer Insights
1 Pages© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Improving Customer Experience Through Segmentation and Customer Insights Background Challenges Approach Result Third largest bank in Chicagoland area with $50+ billion in assets and 280 branches serving over 1 million customers. Operates in retail, business banking and private banking sectors. Owned by B
