Improving Customer Experience through Cross-Channel Orchestration Forrester defines cross-channel orchestration as customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital and offline channels. It’s not just delivering messages in a number of mediums. It’s the ability to adapt campaigns to each shopper, allowing their actions dictate their next experience. There is a complexity to building cross- channel campaigns but with the right technology and strategy in place, you will drive revenue, engagement, conversions, and loyalty.2 Align Customer Experiences with Expectations Your cross-channel strategy differs from your multi-channel tactics. Multi-channel simply means you have a presence on more than one ch

Join for free to read