Improving Affordability, Access and Adherence with a Customized Patient Engagement Technology that Seamlessly Connects HCPs, Pharmacists and Patients

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Details a Malaysian pharma company’s use of IQVIA’s Patient Engagement Technology to address affordability, access, and adherence challenges. The program expanded from a 3-month pilot to 2.5 years, scaling to 11 brands, 500 pharmacies, and 85,000 patients. Results included doubled adherence duration, 150% growth in refillers, and $10M+ in revenue gains. Fraud was reduced via real-time tracking, while retention among pharmacies reached 98%. The solution delivered measurable business and health outcomes.

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Case Study

Improving Affordability, Access and Adherence with a Customized Patient Engagement Technology that Seamlessly Connects HCPs, Pharmacists and Patients

Improving Affordability, Access and Adherence with a Customized Patient Engagement Technology that Seamlessly Connects HCPs, Pharmacists and Patients

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