7-Eleven constantly asks for customers’ opinions through surveys, taste tests and social media. 7-Eleven needed an innovative partner to push the CX limits. Before the 7Rewards® mobile app was deployed, customer service occurred most often in the store. With the company focused on digital innovation, it became clear the internal “service” infrastructure needed to change to support this new consumer-to-brand direct relationship. Through an integration with ServiceNow® Customer Service Management, 7-Eleven now optimizes case resolution and shares customer experience insights.

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