Improved Qualification, More Efficient Performance And A Customer-Centered Approach To Selling
Improved Qualification, More Efficient Performance And A Customer-Centered Approach To Selling
2 Pages08 Fall CustomerCentric Selling® Helps IB Grow the Customer Portfolio through Improved Sales Performance Business Challenge IB, a leader in enterprise asset management systems based in Italy, dealt with the primary issue of expanding the customer portfolio. The goal was to achieve this expansion through a more productive and efficient sales approach and a unified, company-wide sales process. The IB executive team consisting of
