The Business Challenge As healthcare organizations continue to invest in health information technology, particularly patient portals, they are challenged to find effective ways of encouraging patients to visit and utilize their portals. While many organizations have created patient portals, studies show 64% of Americans do not utilize them. Healthcare organizations are looking for ways to increase patient engagement and to justify their investment in developing and maintaining a patient portal. The Method NorthShore University HealthSystem, including four hospitals and a 800+ physician medical group in suburban Chicago, sought to engage portal members and encourage new patients to sign up for the portal.

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