Alumni research Imperial College London The brief Imperial College London was looking to commission an alumni survey to gain a data-driven perspective of the attitudes and perceptions of alumni, and a better understanding of the drivers and inhibitors of alumni engagement. This included a focus on alumni giving, communications, volunteering, events, services and benefits, and recommendations. Imperial were interested in understanding how to best evolve their offer and their communications to inform, enthuse and mobilise their alumni. Our approach and methodology Shift designed a multi-phase methodology. Cognitive interviews: Based on stakeholder meetings which sought to refine research objectives and questioning, Shift developed a draft eSurvey guide. We then conducted 7 face-to-face cogni

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