IMPACT OF EMAIL FREQUENCY ON OPENS, CLICKS, AND CONVERSION RATES © 2020 Span Global Services. A Champions Group Company. All Rights Reserved. © 2020 Span Global Services. A Champions Group Company. All Rights Reserved. INSIGHTS THAT MATTER An insightful approach to your Email Marketing gives you a clear understanding of the various dynamics involved in its success or failure, i.e., • The purpose of the Email Marketing within your Organization’s Marketing Ecosystem. • The placement of Email Metrics, and its subsequent effect on Email Frequency. • The conclusive decisions (lead generation, direct sales, inquiries) borne out of the metrics. Metrics are powerful tools to measure the impact of your investment and every aspect of your email program. Here are some of the crit

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