Impact Image Postcard Success Objective: A local Ford dealership wanted to enhance their current print program with a solution that would help them acquire new customers while also growing their current customer base. MSPARK APPROACH: • Identify the best geography by utilizing customer data & transactional sales • Target 19,930 households around their dealership • Create 7 audience segments to develop acquisition and retention messages • Develop appealing service offers to drive car & service sales AUTOMOTIVE DEALERSHIP & SERVICE Current Customers Purchased last 6-12 month “Thank You!” Service Only last 6 months “We have missed you!” Purchased last 3 years “We want your trade!” Prospects Likely Car Purchasers “Fuel Efficient!” Likely Service Customers “Affordable vehicles

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