IMA ® optimizes its targeting efforts on LinkedIn with continuous analysis and refinement Location: Montvale, New Jersey No. of Employees: 251-500 | Industry: Accounting “LinkedIn was really helpful with the job title targeting, the industry targeting, field of study—all those things help us make sure we’re honing in on the right audience.” Thomas Verderber Supervisor of Business Analytics, The Gate Challenge • The Institute of Management Accountants (IMA ® ) is a worldwide association of accountants and financial professionals that offers the CMA ® (Certified Management Accountant) certification, an internationally recognized and highly respected professional credential that supports advancement to the highest levels in the field. • As part of its overall goal

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