Ikea Door Dropped The Most Helpful Measuring Tape In The World
Ikea Door Dropped The Most Helpful Measuring Tape In The World
4 PagesIKEA DOOR DROPPED THE MOST HELPFUL MEASURING TAPE IN THE WORLD2 For 38 years, the delivery of the IKEA catalogue to tens of thousands of Canadian homes was a much-anticipated event. However, while people expected to get the catalogue every Autumn, their excitement had dwindled. Because the catalogue was a proxy for the brand, Ikea realised the task wasn’t simply to motivate people to visit their local IKEA store but the communication needed t
