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Identifying Category Growth

Identifying Category Growth

TopRight Partners
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© Copyright 2014 TopRight ® , LLC. All Rights Reserved www.toprightpartners.com CORNER THE MARKET CASE STUDY: Identifying Category Growth Challenges Approach Result One of the world’s leading manufacturers and marketers of tissue, packaging, paper, pulp, and building products with over 300 manufacturing sites globally. GP wanted to grow the Dixie business from $600M to $1.1B in 5 years. Client had significant brand equity in kitchen and b

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