Case Study

Integrated Marketing Campaign for Intone

Integrated Marketing Campaign for Intone

Pages 16 Pages

ADVERTISING & INTEGRA TED MESSAGING stirstuff.comInTone is a brand new medical device that was developed to cure female urinary incontinence. Because this is a medical issue that most women find embarrassing – to the point where it is seldom discussed, even with their own physician – we needed to build genuine trust as well as awareness in order for the marketing to succeed. STIR was hired in the fall of 2011 to help develop the brand and pr

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