One of England’s iconic sports team turned to Dynamic Yield on their ecommerce site to deploy personalized product recommendations optimized for each individual user’s preferences. Determining the best possible recommendation strategy for each segment of users without resorting to heavy- duty endless analysis called for Dynamic Yield’s Machine Learning solution built for automated personalization: Predictive Targeting. Results 54.1% Uplift in Revenue per User by deploying the targeting rules suggested by Dynamic Yield’s Predictive Targeting. Summary Dynamic Yield’s Predictive Targeting is an AI-powered solution that automates the process of data-driven personalization. It runs in the background of every A/B/n test launched through Dynamic Yield and analyzes, in real time, the per

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