Case Study
Iconic American Landmark Becomes Giant Pixel Mapping Screen
Daimler Truck North America at Hoover Dam Iconic American landmark becomes giant pixel mapping screen When Daimler North America executives explored ideas for maximizing the impact of their new Freightliner Inspiration Truck campaign – the ? rst licensed autonomous commercial truck to drive on a United States public highway – they honed in on a frequently traversed landmark representing another feat of engineering prowess: the Hoover Dam.