Anheuser-Busch Bringing consumer brands to life on the Miami skyline When Anheuser-Busch recently launched its “Oculto” premium, high-alcohol beer, it pulled out all the stops with a multi-faceted campaign featuring events, social media marketing, outdoor and print ads. The pièce de résistance was a colossal projection mapping spanning the vertical height of the Intercontinental Hotel at Bayfront Park in Miami, Florida. Projection mapping art

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