icf.com ©Copyright 2016 ICF Case Study ICF VOLTE ® Smokefree Case Study The Client The National Cancer Institute (NCI) is part of the National Institutes of Health (NIH), which is one of eleven agencies that are part of the U.S. Department of Health and Human Services. The NCI developed and maintains the Smokefree Program, a suite of web and mobile based smoking cessation interventions providing evidence- based information and support to smokers who want to quit. In the last decade, the program has grown to include grown to include 5 websites, 8 text-based cessation intervention programs, 2 smartphone apps, and 7 social media channels. The Challenge One goal drives the smokefree.gov portfolio of digital products: Help people quit smoking. However, disconnected Web, social media,

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