Case Study: Electronic Payment Technology Brief: The client was considering an acquisition of a major player in the electronic payment technology space, and required a clear understanding of the target’s brand strength in key Asian markets as well as its growth prospects. Emerging Strategy’s Solution: Emerging Strategy collected a large team of locally based experts at short notice. By conducting extensive primary research, we assessed the penetration, growth prospects, and growth drivers in perceived high-growth markets. Through detailed discussions with banks, large customers, as well as competing technology providers, we developed a detailed understanding of the prospects, threats and opportunities associated with alternatives to traditional electronic payment technologies. Discussions

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