Humanizing the customer feedback process Bureau Veritas, a global testing, inspection, and certification firm, relies on SurveyMonkey CX to get at the heart of the sentiment behind customer feedback data. Better understanding the needs of their customers during the feedback process has led to a surge in responses. Fostering trust and bolstering the customer experience As Corporate Director of Customer Experience for the North American operating arm of Bureau Veritas, Lawrence Levinson has a tall order in illuminating the human side of an industry that can seem more technical and numbers-driven than most: testing, inspection and certification. The English translation of Bureau Veritas—“office of truth”— reflects the organization’s mission of fostering trust, and Levinson sees his rol

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