Customer Story Building T rust by Managing the NewsMeet the Hughes Agency Hughes Agency is a full-service public relations, marketing, and advertising agency with decades of experience delivering measurable results for consumer, lifestyle, and corporate clients. Acting as a Strategic Partner in a T ime of Change As a full-service agency, Hughes Agency tasks itself with staying on top of the news while sharing and shaping client coverage. Before Meltwater, some clients received only print clips and others received only digital, when almost everyone wanted to see both. ?Once the conversation entered and grew on social media, the risks of missed coverage became that much more real.? Clients began asking for coverage in real-time, and Hughes Agency wanted to deliver. The Challenge

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