Project Background – Members Satisfaction The purpose of the research carried out for the Health Services Staff’s Credit Union was to obtain feedback on services, payments and loans, online services, and future initiatives. Quantitative research was used to reach a wide audience while giving a broad assessment of the overall research objective. The Focus Groups conducted were based on trends emerging from the quantitative research and allowed us to delve deeper into various trends and uncover deeper insights. A specific branch analysis was also conducted for the Credit Unions outside Dublin. Recommendations were provided based on the combined results from quant and qual research and highlighted the key areas and services that needed further development. iReach Methodolo

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