Project Background – Members and Non-members The Clonmel Credit Union has over 27,500 members and the purpose of the research was to provide insights on customer satisfaction with member services, usage and awareness of loan and insurance services, usage and awareness of online services and interest in different future services. Growing membership was also a key strategic objective, so Non-member feedback was also needed. The insights provided by iReach Insights enabled Clonmel CU to act on and help steer the strategic planning for 2018. iReach Methodology iReach Insights ran quantitative research surveys to gain a deep insight and understanding of the Clonmel Credit Union members. The quantitative research conducted was completed through 3 methods: online, phone and in t

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