CASE STUDY | CONFIDENTIAL | PAGE 1 CASE STUDY HSBC FINANCE BUSINESS ACADEMY THE CHALLENGE • A large collection of unrelated courses that is hard to find and hard to search. • Poorly designed courses by internal SMEs who have little or no learning expertise. • Courses that don’t engage the learner and are consequently treated by employees as check- the-box exercises. • Overlapping titles with no clear delineation of learner audience or recommended sequencing. • No easy way for learners (or managers) to identify their training needs and which course(s) meet those needs. • No clear guidance on the best path through the courses that meets learners’ needs. • A lack of unified branding, structure, and inconsistent “look and feel” of the

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