How Yell boosted production quality and decreased churn The challenge Yell identified the need to implement a robust quality process to be able to clearly demonstrate the value that customers were getting from a website built and optimised by Yell. “We wanted customers to have something that they could take away with them to show that we had designed, built, and optimised their new site for both prospective consumers as well as highlighting key words for search engines. We wanted our customers to have complete visibility of the quality assurance steps we were undertaking behind the scenes to ensure their website was built to a great standard and set up to perform. ” – Katie Curd, Head of Presence Products at Y ell. Y ell identified four key problems they wanted to solve: • The a

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