How FCR Media Ireland automated website QA and improved sales The challenge FCR Media is the largest digital media agency for SMEs in Ireland, producing a high volume of websites with demanding QA requirements. Their QA process was labour intensive and occurred late in production, meaning that when problems were discovered they required time consuming reworks to fix. Sales confidence was increasingly limited by the speed of fulfilment. By improving their website QA, FCR Media aimed to remove this limit on their fulfilment process, and thereby increase sales revenue. “If sales does not have confidence in product delivery they will not risk their relationship with a customer and results will suffer.” Paul Wood Chief Marketing Officer, FCR Media The solution FCR Media chose the Insit

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