COGNITA SCHOOLS WORLDWIDE HOW WINDSOR.AI HELPED INCREASE THE DIGITAL MARKETING PERFORMANCE FOR SCHOOLS BACKGROUND Cognita Schools Worldwide With some 70 schools in Europe, Latin America and Asia, Cognita educates more than 40,000 students worldwide. CHALLENGE For the marketing teams of their schools, the big challenge is that some decisions were made on approximations with no concrete data to back up the assumptions. Michelle Wong, Regional Brand and Marketing Lead at Cognita Asia recognised the need for the schools to better understand the customer journey as well as how parents interact with various marketing channels; ultimately quantifying the most effective allocation of the marketing budgets. The dec

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