Case Study
‘How We Win Together’ principles forge an iconic recognition culture
copyright Senn Delaney 2015 Los Angeles: t (562) 426 5400 London: t +44 (0)20 7647 6060 Web site: www.senndelaney.com | video channel: http://sdtv.senndelaney.com Senn Delaney case study Yum! Brands “When I became the leader at KFC, I was committed to having all of management walk the talk and provide the kind of leadership needed to restore the organization to its former greatness. The Senn Delaney concepts like the Mood Elevator were inva