How We Increased The Sports Retailer’s Paid Search ROI By 230% In The First Three Months Of Managing The Account And Seamlessly Aligned Campaigns With
How We Increased The Sports Retailer’s Paid Search ROI By 230% In The First Three Months Of Managing The Account And Seamlessly Aligned Campaigns With
2 PagesJJB SPORTS BA CK GROUND Click Consult began managing JJB Sports’ paid search (PPC) campaigns in December 2009. Part of their brief was to work to a set ROI with their budget and also to avoid bidding on any brand key terms. This made performance metrics on ROI a challenge, but one that we were confident to take on. WHAT WE DID | PAID SEARCH (PPC) How we increased the sports retailer’s paid search ROI by 230% in the first three months of mana
