How We Helped Craghoppers Increase Catalogue ROI By 50%
How We Helped Craghoppers Increase Catalogue ROI By 50%
2 PagesBENEFITS DELIVERED A QUICK SUMMARY Our customer wanted a relatively inexpensive way of deepening customer engagement from their catalogue which they hoped would drive up sales. Webmart suggested a personalised digital cover using segmented customer data. The end result was a measured 50% increase in response rates compared to their previous non-personalised catalogues. THE CHALLENGE Our customer is a leading name in mail order, producing a ra
