Cprime is an industry-leading, full-service global consulting firm with a focus on providing integrated and innovative solutions around digital transformation, product, cloud, and technology. With over 20 years’ experience, we provide strategic and technical expertise to businesses across more than 50 industries. Our team of advisors and technical experts have the know-how to meet organizations where they are to develop actionable solutions and solve business challenges. The Challenge Like many marketing departments, Cprime’s marketing team had limited transparency into the rest of the company. This created accountability issues, a disorganized backlog, and strained relationships with internal stakeholders, including product management and sales.

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