Case Study

How Conversion Optimization From VWO Helped Powtoon Increase Its Revenue By 27% 27.9% About PowToon Objective Solution Conclusion Would you like to le

How Conversion Optimization From VWO Helped Powtoon Increase Its Revenue By 27% 27.9% About PowToon Objective Solution Conclusion Would you like to le

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CASE STUDY How Conversion Optimization From VWO Helped Powtoon Increase Its Revenue By 27% 27.9% INCREASE IN REVENUE INDUSTRY Internet Software Services COMPANY SIZE 51–200 employees LOCATION London, UK CAPABILITIES USED Conversion Rate Optimization About PowToon PowToon offers SaaS-based animation software services. Launched in 2012, the London-based company has over 12 million users worldwide. Powtoon uses its tool to create funny and engaging explainer videos. Its customers come from various business verticals. Objective PowToon’s pricing model was based on features such as watermark removal, privacy control, quality, export options, and others. Storage was a recently-added feature. Powtoon offered 3 plans: A free plan offering 100 MB storage A $19 monthly pro plan that offered 2 GB sto

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