ELIMINATING OBSTACLES TO GROWTH With only Facebook’s native tools to manage, optimize, and measure ad campaigns, CaratLane’s marketing team found their growth potential was capped. Partnering with Nanigans and adopting its full-funnel platform enabled the company to move beyond these obstacles and achieve new levels of growth and profitability. Smarter investments with crystal clear ROI reporting CaratLane is a highly data-driven company. They needed greater insight into how customer acquisition and retargeting campaigns on Facebook were actually driving purchases on their desktop and mobile properties. Nanigans’ actionable reporting tools gave CaratLane an entirely new level of visibility into cross-device ROI across the full customer buying journey. Real-time purchase data coupl

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