When Saul learned about Phrasee’s ability to generate unique subject lines in your brand voice for any audience, he was sold. “I knew I wanted it within the first two minutes,” he said. “I saw the ability to save time and test a lot more than human-generated email subject lines that are, for the most part, fundamentally similar.” Virgin Holidays now use Phrasee across mass email communications, such as sales, offers, and GENERATING THE PERFECT SUBJECT LINE WITH PHRASEE “Your email subject line is your headline; it’s the first thing that attracts the customer, so I decided to look at that first,” said Saul Lopes, Customer Lifecycle Lead at Virgin Holidays. “I had heard of a new UK startup in industry circles that was using artificial intelligence (AI) to improve email subject

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