How to Sell Over 100 Shirts in a Weekend and Make 17X Return on your Ad Spend Jake Rush Jan 5, 2017 Alex Econs is the founder of Everpress, a platform for creatives, artists, and influencers to sell beautiful apparel and make profit with no upfront costs. Alex and one of his clients, Mute Records, wanted to drive sales for their latest t- shirt campaign. They used ToneDen’s self-serve automated ad platform to create and run their Facebook ads.Optimizing sales Alex and Mute Records used ToneDen’s Audience Creator to target different audiences with potential buyers. ToneDen’s targeting engine helped build and test multiple audiences based on Mute Records’ Facebook likes and audiences with similar interests. By testing multiple audiences, ToneDen was able to help Alex quickly identify the per

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