How to optimize detail aids to achieve maximum impact among your target audience The client question While traditionally sales calls were made using printed detail aid materials, detailing has become the new standard. Our client at a global pharmaceutical company, Rachelle, reached out to us to measure the performance of their draft detail aid among GP’s on key parameters (e.g. key message recall, prescription- recommendation intent) and defining potential areas for improvement to fine- tune the detail aid. Our approach Detail aids need to find the right balance of clinical differentiation while leveraging emotional perceptions and associations. To answer our clients questions we used SKIM’s M2 | Medical Messaging methodology for quantitative validation: Video voice over to present the det

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