Identify a winning package design and optimize your visual communication strategy The client’s question Packaging design is an integral component for conveying your product and brand, and is one of the primary factors that can influence consumers’ purchasing decisions. We recognize the importance of having an effective package to ensure that your product is positioned with the highest potential for success. Does your product packaging capture consumers’ attention? Does it clearly communicate your product’s attributes? Is the packaging recognizably yours? With these questions in mind, we recently helped Sander, our client working for a pharmaceutical brand, to understand his target consumers’ reactions and identify the best possible package design. Our approach In order to help him

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