Background You may have heard of Art.com; the online e-commerce platform that brings easily accessible, top-notch art to everyone. The company has gone through a lot of changes recently, in a short amount of time. Being tasked with upgrading the quality of their consumer insights, and the way Art.com received and distributed insights throughout the organisation, you’ve got a tough nut to crack. Not so, thought Ajantha Suriyanarayanan, Director Consumer Insights at Art.com, as she began researching natural language processing (NLP) text analytics solutions on the market.

Join for free to read