PRESENTED BY: PUBLISHED BY: WHITE PAPER Delivering an effective Medicare Advantage communication strategy © 2020 Questex Content Marketing. All rights reserved. All registered trademarks are property of their respective owners. Author: Maureen Strojny, Regional Vice President, Communications Solutions, Change Healthcare Communication is the key to member engagement, satisfaction, and retention CONTENTS 3 Members are dissatisfied with mass-generated communications 4 Evolving regulatory requirements create challenges for payers 6 Developing an effective MA member communications strategy 8 Communication topics 10 Why a member communication strategy is worth the investment 11 Change Healthcare: Inspiring a better healthcare system © 2019 Questex Content Marketin

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