Case Study
How Thought Leadership Became New Clients for Mode:Green
p1 campaign highlights client services PR + Media Relations Digital + Social Content Programs Consulting Strategy explore services ? client news ? • Caster Communications created hotel project case studies to highlight the ex- pertise of hospitality inte- gration firm, Mode:Green and to use as media pitch- ing ammunition. • Caster placed Mode:Green as a thought-leader with byline articles on the topics of hospitality in- room, AV, and sustainabil- ity technology in industry trade media outlets. • Caster helped plan the site map and wrote content for the new Mode:Green website, to help gain new business and an easier way for the president of the company to share Mode:Green’s work with potential clients. • Placement of an article in Construction Dive maga- zine directly cor