p1 campaign highlights client services PR + Media Relations Digital + Social Content Programs Consulting Strategy explore services ? client news ? • Fibaro’s first-ever Apple HomeKit-enabled sensors was a key product launch for the brand in 2016 and resulted in extensive cov- erage from smart home, mainstream tech and Mac enthusiast publications. • Caster scored 247 me- dia placements and 40+ unique stories from CNET, TechHive, 9to5 Mac, Mac Rumors, Digital Trends, Macworld, GearBrain and many more.with their de- veloper community. • The successful launch al- lowed Caster to create and strengthen new relation- ships with top tech media, while substantially raising awareness of Fibaro as a major player in the smart home and Apple HomeKit ecosystem. “ In order to maximize i

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