How The Majestic Theatre Generates Massive Ticketing Revenue Through Facebook Ad Campaigns Jake Rush Jan 18, 2017 Zach Tocco is the Head of Marketing for the Majestic Theatre Center. He wanted build awareness and sell tickets online by launching a campaign on Facebook for an upcoming New Found Glory performance. With the help of ToneDen’s full-service platform and automation tools, Zach was able to streamline the campaign creation process and efficiently utilize his ad spend. Here’s how he did it.Automatic Audience Targeting Zack utilized ToneDen’s Audience Creator to leverage New Found Glory’s fan data and Facebook’s geotargeting parameters. By doing this, he was able to test multiple audiences and allow ToneDen’s proprietary algorithms to reallocate his budget to the revenue-creating aud

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