How the world’s largest contact lens store uses real-time data to unify its messaging and scale 1:1 personalization. CASE STUDYSummary Cordial helped 1-800 Contacts migrate off their legacy email service provider (ESP) within 60 days of engagement with Cordial, removing the need for two separate messaging platforms. Using Cordial’s flexible data architecture, 1-800 Contacts is now able to create a unified view of their customers and use real-time data to scale their messaging personalization strategy. They were also able to correct years of rushed and improper integrations, now creating streamlined internal processes and a more simplified and efficient marketing technology stack. 1-800 Contacts is now able to provide their customers with a unified, tailored messaging and

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