How the Largest Newspaper in the Pacific Northwest Shares to Social Media by Kevan Lee The Seattle Times—and many publishers like them—is in an interesting place. There’s zero difficulty in coming up with outstanding, high-quality content to share. The opposite problem is the case: Of the 160+ stories the Times publishesevery day, which ones warrant a share on social media, where there are only two dozen or so slots to go around? Beyond the publisher-specific quirks of content, The Seattle Times is also solving puzzles that face any number of social media marketers, no matter the industry. How can I tell which social traffic is from my efforts vs. what’s happening organically? How can I get a team of folks to help contribute content and ideas? How can I onboard this team in a fast way? How

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