How The Frederick News-Post Optimized Its Routes And Seized The Opportunity To Distribute 18 New Publications
How The Frederick News-Post Optimized Its Routes And Seized The Opportunity To Distribute 18 New Publications
4 PagesThe Challenge The Frederick News-Post, with a 33,000 weekday and 34,600 Sunday circulation covering Frederick County, MD and beyond, was looking to increase their routing efficiencies using RouteSmart, a system that had been implemented years ago, but up to this point had gotten little use. Two things prompted a renewed interest in using RouteSmart to its fullest potential. The first presented itself when the recession hit and the paper’s
